Atplanta is a civic enterprise that offers sliding-scale, comprehensive gardening services while inspiring appreciation for locally-grown food. We began in the summer of 2020, and we’re proudly run by Gabe Eisen, Azhar Khanmohamed, and Bria Goeller, three Emory graduates.
The mission of atplanta is twofold. First, we seek to ensure successful, beautiful vegetable gardens through consistence maintenance and guidance. We hope to empower local communities and individuals to grow their own food (and donate what they can).
And second, as a civic enterprise, we use a portion of our profits to maintain a sliding-scale gardening service, building a community of food growers that's accessible to everyone - regardless of income. We fund subsidized beds at lower or no cost, several of which are for a local gardening project in Mechanicsville, where produce is given away and / or sold on a pay-what-you-can basis.
co-founder and local food enthusiast, grew up in Texas but has spent a great deal of time in Atlanta thanks to his family ties. He's been experimenting in the civic enterprise world for the last 3 years with the Center for Civic Innovation and Emory’s social enterprise department.
Gabe Eisen, co-founder and real-life garden gnome, has lived in Atlanta his whole life. He had a reoccurring dream he could fly as a child. Gardening is the closest substitute he can find. In addition to dirt-digging with his mom since he was a wee lad, he has 3 years of formal farming experience.
Bria Goeller is the team's designer and brand / web guru. She's an artist based in San Francisco. She spent a good five years in Atlanta and misses it, Gabe, and Azhar every day. She video chats in, waters her plants, and taps away at her computer from afar. More of her stuff is here: briagoeller.com
what's a civic enterprise?
Some words from Wagenaar & van der Heijden:
"Social production and civic enterprise produce social goods (public services and products) in a democratic way (non-hierarchical, sustainable, responsive to local and individual needs). Thus, they form an alternative to the traditional social production system of democratic capitalism in which large centralized firms, largely insulated from democratic control, provide mass-produced goods to consumers with little or no voice in the production system." (2015, p. 126.)