We're a civic enterprise that offers homeowners a comprehensive gardening service while building equity for those traditionally denied access the local, healthy food. We began in the summer of 2020 and were founded by Gabe Eisen and Azhar Khanmohamed, two Emory graduates.
The mission of atplanta is twofold. First, we seek to ensure successful, beautiful vegetable gardens to those of means. Too often we find that folks build gardens early in the season but get distracted, busy, or disillusioned (weeds, squirrels, and droughts, oh my!). By providing consistent maintenance and guidance throughout the season, we help ensure your gardening success.
And second, as a civic enterprise, we use 25% of our profits to fund our food equity project in Mechanicsville, where we grow food to be given away and / or sold on a pay-what-you-can basis.
co-founder and local food enthusiast, grew up in Texas but has spent a great deal of time in Atlanta thanks to his family ties. He's been experimenting in the civic enterprise world for the last 3 years with the Center for Civic Innovation and Emory’s social enterprise department.
Gabe Eisen, co-founder and real-life garden gnome, has lived in Atlanta his whole life. He had a reoccurring dream he could fly as a child. Gardening is the closest substitute he can find. In addition to dirt-digging with his mom since he was a wee lad, he has 3 years of formal farming experience.
Bria Goeller is the team's designer and brand / web guru. She's an artist based in San Francisco. She spent a good five years in Atlanta and misses it, Gabe, and Azhar every day. She video chats in, waters her plants, and taps away at her computer from afar. More of her stuff is here: briagoeller.com
Giveth Scarlett Rocha and Camille Santiago, our dedicated volunteers, also help with their sweat and smiles (no tears).
what is a civic enterprise?
Some words from Wagenaar & van der Heijden:
"Social production and civic enterprise produce social goods (public services and products) in a democratic way (non-hierarchical, sustainable, responsive to local and individual needs). Thus, they form an alternative to the traditional social production system of democratic capitalism in which large centralized firms, largely insulated from democratic control, provide mass-produced goods to consumers with little or no voice in the production system." (2015, p. 126.)